Pulse Club – Press

About Pulse Club

Pulse Club is a sauna and cold plunge club with two sites in South-West London, in Putney and Fulham. Founded in 2026 by Kieran Beeson, each club has a large bespoke sauna and a number of different cold plunges set at various temperatures. They run a number of different sessions including open sessions, guided sessions, qigong, meditation, women's only, social and silent sessions. Their aim is to make the benefits of sauna and contrast therapy accessible and available to all.

Story starters

The boom, seen from a neighbourhood. London's sauna and cold plunge wave is usually reported from East or South London. Pulse is what it looks like in SW15 and SW6: two neighbourhood studios where the crowd is a broad mix of busy professionals, rugby players, runners, cyclists, parents and retirees all looking to slow down, relax, recover and reset

Everyone in the same heat and cold. A Championship rugby squad recovers in the same sauna and ice baths a mums' group uses later that morning, and a members' club, local businesses and busy professionals book guided sessions around heat and cold water immersion. Recovery in London is no longer a young person's habit.

The wellness corner. Within about a hundred metres at the bottom of North End Road there's now a sauna and cold plunge club, an F45, a reformer Pilates studio and a beauty salon. An unfashionable Fulham street has quietly become a complete wellness district, built by independents rather than chains.

Heat, cold and sleep. Pulse's sleep reset and silent sessions sell the least glamorous benefit of sauna culture, and the one with the broadest audience: slowing down and better sleep in a city that doesn't get enough.

People available for interview and comment

Kieran Beeson, founder. Spent 20 years in the property industry before founding Pulse after sauna and contrast therapy became an important part of his life and experiencing the difference it made to his wellbeing. Can speak on the London sauna boom, contrast therapy, building a sauna and cold water habit, and running independent studios in London.

Charlie Thefaut, qigong and meditation lead. Can speak on the mental benefits of contrast therapy, how it ties in with meditation and how it can help people to slow down and reset.

For journalists

We can usually provide comment the same day, case studies with consent from across our communities, and the studios themselves for photography, filming or first person pieces. If you're writing about saunas, cold plunges or contrast therapy in London and want to try it properly please have a session at either site on us and feel free to bring a guest.

Images

High resolution photography is here:

Download press photos (opens in a new tab)

Shot by Lucy Hatherall and Alex Vanotti. Free to use with the credit 'Courtesy of Pulse Club'. The folder includes both shopfronts, saunas and cold plunges in use, and community sessions. Updated September 2026.